Reasons for Sales Drop During Holidays Like Christmas
2025-12-30 02:30:59
During holidays, traffic and orders naturally decline. This is common across platforms like Amazon and Temu.
For example, during Christmas in Western countries, most households complete holiday shopping from Black Friday through mid-December. Since people are occupied with celebrations, travel, and gatherings, online browsing time decreases, reducing purchase frequency and naturally lowering traffic. This impact is more significant for small and medium sellers.
Another reason is seasonality. If your product category is closely tied to a specific holiday or season, demand drops sharply after the period ends, and sellers must wait until the next year for similar sales opportunities.