Daily Operations Checklist for Independent E-commerce Sites

2025-12-30 02:12:07

After launching an independent e-commerce site, completing the setup is only the very first step. Success depends on consistent, daily operations. Since the business environment is dynamic, it is essential to monitor your site’s performance every day. Below is a checklist of key points to review daily for reference:

1. Website and Data Monitoring

  • Check if the website is accessible and whether pages load properly.

  • Review backend metrics, including sales revenue, order volume, site conversion rate, ad conversion rate, and repeat purchase rate.

  • Analyze traffic sources to understand changes in traffic, whether due to advertising adjustments, natural traffic fluctuations, or competitor activity.

2. Order and Customer Follow-up

  • Identify high-risk orders, abnormal addresses, and potential chargebacks.

  • Communicate promptly with customers to confirm details, reducing refund requests and disputes.

  • Tag existing and repeat customers to prepare for refined, targeted marketing.

3. Competitor Monitoring

  • Track competitor pricing and adjust your pricing strategy flexibly.

  • Compare competitor promotions, ad creatives, and key selling points.

  • Continuously monitor customer reviews and feedback to identify opportunities for differentiation.