Independent E-commerce Site Self-Check Checklist

2025-12-30 02:03:14

A website with a disorganized structure or unclear information will struggle to achieve ideal conversion rates, even with heavy investment in advertising and content later. Therefore, during the initial stage of building an independent site, establishing a solid foundation around category structure, product presentation, pricing logic, and overall style is essential for long-term, stable operations. The following checklist can help you evaluate potential issues with your independent e-commerce site:

1. Category Structure

  • Use a three-level category structure to ensure clear logic.

  • The third-level category should correspond directly to specific products, avoiding excessive segmentation.

2. Product Title Standards

  • Suggested title structure: style + material + core keyword + modifier.

  • Keep titles concise and accurate, balancing user comprehension and SEO.

3. Pricing and Profit Model

  • Reasonably separate product cost, shipping, advertising, and profit margin.

  • A common calculation method: (product cost + shipping cost) × 2.

4. Shipping Template Setup

  • Set shipping rates by weight or region.

  • Balance cost control with user experience.

5. Main Image and Product Page Design

  • Use a white or light-colored background for the first main image without adding a logo.

  • Use subsequent images to show product details, features, dimensions, and usage scenarios.

  • Highlight core selling points on the product page while maintaining a consistent visual style.

6. Website Theme Selection

  • Choose a theme style that matches your brand tone.

  • Ensure layout, color scheme, and content modules are professional and consistent.